100 MILES SUMMIT

Creative Agency Reimagined

Project Concept Label

FRAMER, UI/UX Design, Website

Project Type

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INTRODUCTION

ANTONY came to us with a more bold mission to break away from their generic visual identity and truly represent their creative firepower. As a growing design agency, they had the talent and work but lacked a cohesive, ownable brand. Their logo felt outdated, their colors muted, and their tone unclear. They needed more than a facelift — they needed a system that could grow with them, resonate with a modern audience, and establish their voice in a saturated market.

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DESIGNING METHOD

The core of our work lay in translating the refreshed identity into fully immersive designs. We developed a modular UI system that could flex with their content — whether it be case studies or service pages. Animations were used purposefully: subtle fades, smooth scroll states, and micro-interactions added energy without overwhelming the user experience.

Every detail was intentional — from the use of whitespace to the sticky nav behavior. Typography was carefully chosen to balance structure and creativity, combining a bold sans-serif for headers with a clean, readable body font. We crafted a custom icon set, layered in vibrant colors, to further elevate the brand’s presence. The result was a cohesive identity system that not only looked good but worked hard.

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DESIGNING METHOD

The core of our work lay in translating the refreshed identity into fully immersive designs. We developed a modular UI system that could flex with their content — whether it be case studies or service pages. Animations were used purposefully: subtle fades, smooth scroll states, and micro-interactions added energy without overwhelming the user experience.

Every detail was intentional — from the use of whitespace to the sticky nav behavior. Typography was carefully chosen to balance structure and creativity, combining a bold sans-serif for headers with a clean, readable body font. We crafted a custom icon set, layered in vibrant colors, to further elevate the brand’s presence. The result was a cohesive identity system that not only looked good but worked hard.

detail-image
detail-image
DESIGNING METHOD

The core of our work lay in translating the refreshed identity into fully immersive designs. We developed a modular UI system that could flex with their content — whether it be case studies or service pages. Animations were used purposefully: subtle fades, smooth scroll states, and micro-interactions added energy without overwhelming the user experience.

Every detail was intentional — from the use of whitespace to the sticky nav behavior. Typography was carefully chosen to balance structure and creativity, combining a bold sans-serif for headers with a clean, readable body font. We crafted a custom icon set, layered in vibrant colors, to further elevate the brand’s presence. The result was a cohesive identity system that not only looked good but worked hard.

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